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Tennessee Craft



Workshop: Branding Yourself

Workshop: Branding Yourself



Branding Yourself

A Workshop with Kelly Porter

July 26, 2024 // 10a-5p // Frist Art Museum // Nashville, TN 

“Branding is intentional differentiation” – Debbie Millman.

Come join us for this daylong workshop designed to help you brand your business. Kelly Porter, design educator and Associate Professor of Graphic Design at East Tennessee State University, will walk you through the process of defining your brand and creating consistency that will differentiate you and attract your target audience. You’ll be learning the process that experts go through, such as establishing your brand voice, creating a compelling brand story, using color theory and typographic choices to express your brand’s personality, best practices in design, and building brand assets for marketing yourself. Additionally, Kelly will walk you through her favorite free and affordable design resources including Canva.

**It is highly recommended for participants to have access to or bring their own laptop or tablet to get the most out of the workshop**


Space is limited to ensure you receive an interactive experience.

This workshop will cover

Design Process // Typography Basics // Design Basics (logo and assets) // When to hire a professional

Designing in Canva (BrandKit) // Setting up files in Canva // Printing and Posting


Member $70 // Non-Member $100 // Student $50


Space is limited to ensure you receive an interactive experience.

Two Workshop Scholarships Available

Tennessee Craft is dedicated to the professional development of creatives, and is pleased, through the generosity of an anonymous donor, to offer this scholarship opportunity for two (2) Tennessee Craft members to build their brand assets and advance their marketing. Applications for the scholarships for the 2024 Workshop: Branding Yourself will be adjudicated by the Tennessee Craft Board Professional Development Committee. Scholarship Applications are due by 11:59 pm CST, June 5, 2024.


Kelly Porter

M.F.A. in Studio Art, Graphic Design, from the University of Tennessee, Knoxville, and a B.F.A. from the University of Southern Mississippi, Hattiesburg in Graphic Communication. Before switching to academia, Kelly worked as a designer and design researcher with Ryobi Power Tools, and with clients such as the B.B. King Museum, Mississippi Delta Tourism, and the Mississippi Blues Trail. Kelly teaches graphic design and visual communication courses and works with other departments, colleges, and within the community to create cross-disciplinary, real-world, and service-learning experiences for her students. Her work in branding, identity design, sustainable design, and photography has been recognized and awarded in local, regional, national, and international design competitions. She is currently working in the collaborative intersections of environmentalism, sustainability, and design.

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