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Tennessee Craft: The Future of TACA

February 21st, 2014

We here at Tennessee Craft have been getting some questions about why we decided to rebrand our nearly 50 year old organization and wanted to share a few thoughts with you. Above all, we feel that this change will allow us to raise the profile of craft and our artists across our state. With a […]

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ABI Spotlight on: Tennessee Craft

February 19th, 2014

Many thanks go out to Wendy Rosen and Carolyn Edlund for featuring our organization and their upcoming workshop on their blog today! We hope you’ll join us for our “Connect to Your Customer” Workshop at Watkins on March 1 & 2. REGISTER NOW From ABI’s post:   In advance of this event, we talked with the […]

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TACA is now Tennessee Craft

February 14th, 2014

What a week! Reflecting on our brand launch celebration last Friday evening, we are reminded how grateful and honored we are to be surrounded by such talented, hardworking and supportive individuals in our Tennessee Craft community.  We had such a blast celebrating our fabulous new brand with all of you! See the complete Gallery on […]

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Improve Your Art Marketing

January 31st, 2014

It can be just plain frustrating to figure out how to best reach out to galleries and retailers. This case study shares some common problems, and some answers. Recently, an artist mentioned to me that she had sent a large postcard mailing out to retailers for the purpose of promoting her wholesale line of handmade jewelry. She said, “I’ve gotten zero response. Zero. What do I do now?”

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