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Handcrafting Your Business: Design for Survival Workshop

Handcrafting Your Business: Design for Survival Workshop

With the amount of creativity and hard work that goes in to creating beautiful crafts, it’s easy to overlook the details of running a successful craft business. And, let’s face it, the technicalities of pricing, marketing and running a business aren’t exactly the most entertaining tasks. However, these aspects are a huge part of making a business run smoothly. So if you’re stressing out, or dreading working on these parts of your business, or just need a refresher course, join Tennessee Craft for a helpful workshop specifically addressing the details of your business.

Handcrafting Your Business: Design for Survival will focus on the details of running a successful craft business. The day-and-a-half long workshop takes place at Watkins College of Art, Design and Film in Nashville, Tennessee on Saturday, February 28th and Sunday, March 1. Attendees can expect to see a wide variety of events focusing on the specifics of running a business. Titles like Demystifying Public Relations and Picture Perfect Pricing will ensure participants feel comfortable with all aspects of running a business.

In addition to these events, attendees will have the opportunity to workshop their work through group critiques. These critiques will be provided by Thomas Mann for selected participants.

About Thomas Mann

With over 40 years of artistry, specifically in jewelry, Thomas Mann has experience in a wide variety of materials and medium. As an icon of the American Craft Jewelry movement, his focus is on jewelry, but he is also a professional sculptor and favors a variety of metals as his material.

Mann’s work is centered on the divide and connection of humans to technology. In his work, he strives to humanize technology. To convey this value in his jewelry, Mann incorporates machine parts, electronic instruments and old postcards and photos into his works. Mann calls this combination of industrial aesthetics, evocative themes, and romantic imagery “Techno.Romantic”.

A childhood observation of the connection between jewelry, girls and money began Mann’s entrance into the craft world. He has since moved from selling silver bangles in the school cafeteria to creating Thomas Mann Design, Inc., a company that helps make and market his designs. Mann’s gallery, Gallery I/O, celebrated 25 years in 2013 while his e-commerce website boasts 15 years of service. Teaching also has a place in Mann’s incredible list of accomplishments and business ventures. He teaches his craft around the country and, in 2007, developed the brand Thomas Mann studioFLUX. This brand offers workshops and do-it-yourself kits from master artists.

As a New Orleans resident, Mann keeps busy as he oversees a jewelry design and production studio, a sculpture studio, a gallery and a teaching space


For more about the workshop and information on how to sign up visit:

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