Site Name

Tennessee Craft



Crafting a Brand that Sells

Crafting a Brand that Sells

Saturday, January 28 from 9am-5:30pm
Sunday, January 29 from 9am-12pm

Hosted and co-sponsored by
Watkins College of Art, Design & Film
2298 Rosa L Parks Blvd
Nashville, TN 37228


  • Learn how to brand yourself as an artist and create a solid marketing plan with help from professionals in the field.
  • Hear from artists who are successfully telling their brand story.
  • Discover how experienced artists price artwork to sell.

Meet like-minded creatives over lunch (provided)
and at Saturday night’s Tennessee Craft Week wrap party.

Meet our professional presenters and panelists:


Ben Caldwell

A nationally renowned artist and metal-smith, Ben’s work encompasses the creation of “functional art” and timeless design, then captures them in copper and silver as serving pieces, tableware, jewelry and 3-dimensional enamel on copper paintings. Ben has been featured in several publications including Garden & Gun Magazine and Oprah’s Annual Favorite Things List. Each piece is designed by Ben, then hammered, raised and chased by hand, resulting in quality, one-of-a-kind creations that will far outlast their creator. All of his designs have an historical foundation in their proportions and sizes while being very modern in their interpretation. Ben’s studio, Ben and Lael, in Nashville, TN, uses the highest grade of copper available and many pieces incorporate naturally shed antlers, both sourced here in the USA.


Brittany Blankenship

Brittany is an identity designer and writer at Atlanta-based branding firm, Matchstic. She grew up solving puzzles and orchestrating neighborhood plays, and learned storytelling by studying photojournalism, new media and design. With an eye for beauty and a head for strategy, Brit then found her sweet spot in the world of branding. She tackles naming, messaging, brand strategy and design projects for a variety of start-up, non-profit and corporate clients. She is fascinated by the world around her, and thrives on connections discovered between the seemingly disparate. Outside the studio, she helps run the Atlanta chapter of CreativeMornings and tends to books, yoga and her plant babies.

webbfa571f3-0de0-4ed6-837e-6247e228b09dBrit McDaniel

As the designer behind Paper & Clay, Brit McDaniel makes modern functional ceramics that are designed to be both beautiful and very usable. She draws inspiration from her love of Scandinavian design. Each piece is made by hand with careful attention to detail, and each glaze has been carefully developed from scratch to create subtle and unique colors that mix and match harmoniously. Brit sources many materials locally and all within the U.S. She is committed to growing Paper & Clay slowly and sustainably in order to build a lasting brand that is committed to quality handmade ceramic wares.


Christina Kober

Christina Kober began creating jewelry as a hobby to help out at her father’s jewelry supply business in Atlanta. In 2007, armed with a box of business cards, a handful of designs and a tax id; Christina opened her etsy shop and began exhibiting at art festivals. After being featured by a prominent blogger followed by immense (& unexpected) social media attention in 2011, Christina Kober Designs grew exponentially and began emerging into wholesale. Today, Christina Kober Designs employs five talented women and is carried in over 80 stores & galleries worldwide, including Anthropologie.


Danielle McDaniel

Danielle McDaniel and business associate, Tami Archer, merged The Clay Lady’s Studio and The Clay Lady’s line of products into a single facility. THE CLAY LADY’S CAMPUS is home to 45 artists, 65 Co-op Members, sees 150 students weekly for on-going pottery classes, hosts 100-200 children and adults weekly for field trips and tours, and provides 10 weekend workshops annually. The Campus is committed to four community outreach events each year raising thousands of dollars benefiting area art programs and creates opportunities that celebrate art; bringing together artists and art enthusiasts.


Jane R. Snyder

Jane is a Marketing Consultant and Freelance Writer. Her work, both online and in print, has appeared in Nashville Arts, Western Art & Architecture, CMA Close Up, Woman and many other publications. She has also written ads and marketing copy (Business to Business/Business to Consumer), slogans, websites, and public relations campaigns for many artistic clients. Jane earned her MFA at Syracuse University College of Visual and Performing Arts and her BFA at Parsons School of Design.


Katie Gonzalez

Katie Gonzalez is a bookbinder who creates meaningful handmade books every day in her East Nashville studio. She first studied book arts in Cortona, Italy, during the summer of 2006. And she founded her own bindery, linenlaid&felt, in 2010 to turn her passion for book arts, papermaking, and paper marbling into a full-time profession. She also teaches bookbinding classes in Nashville.


Kirsty Hughan

Kirsty Hughan, Seamless Marketing, works with small business owners to collaboratively create marketing that authentically tells their story. Through one-on-one coaching or straightforward marketing projects like web design or email marketing, she listens to their story, uncovers what makes them unique and helps them craft marketing that’s manageable, effective and, dare she say it, joyful. Kirsty is also the co-founder and president of Mod, a woman’s group in Nashville that impacts women personally and professionally.


Matt Alexander

HollerDesign creates and constructs furniture inspired by the traditions of the American South, but informed by modern sleekness and simplicity. And uniquely, each piece is sourced, designed and crafted from and on the Lascassas, Tennessee, dairy farm that’s housed HollerD owner Matt Alexander’s family for more than a century. Every HollerDesign piece is born of locally sourced and hand-selected lumber, functionally and aesthetically minded design and environmentally friendly finishes — true start-to-finish care that channels the dedicated workmanship of the past and shares a respect for — and mind on — the future.


Scott Ball

Scott Ball has been in executive sales/marketing positions for all his life. Most of his career has been focused in Food Service, working for such companies as Lipton, Bunn, Nabisco and Pepsi. He holds an undergraduate degree from University of Texas at San Antonio and an MBA from University of North Texas. Scott is also a woodworker.


Tena Payne

Tena Payne believes clay gets in your blood. Her goal is to provide work that transcends merely function or just decoration, arriving at a combination which elevates ones everyday food encounters to a special enjoyment. She is a charter member of the prominent co-operative fine-art gallery, Artists Incorporated and her pottery business, Earthborn Studios, Inc. has restaurant and retail installations around the country. Tena was selected as a Forbes Magazine Boost Your Business, National Small Business Competition for Earthborn Studios, Inc. Top 5 winner in 2009. Tena’s most recent accomplishments include the International Trade Excellence award given by the Birmingham Business Alliance (2014) and The Enterprising Woman of the Year Award given by Enterprising Women Magazine (2015).

Make Your Art. Make It Work. is a program of Tennessee Craft. Workshop proceeds fund our member summer study scholarships.

Nearby Hotels

Early bird purchase by December 31, 2016
Tennessee Craft members – $100 | Non-members – $125 | Students – $50

Starting January 1, 2017
Tennessee Craft members – $125 | Non-members – $150 | Students – $75

*No refunds after January 13. Refunds will be issued if the event is cancelled due to winter weather and the attempt to reschedule is not possible.

Sponsored in part by: Metro Arts and Tennessee Arts Commission


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